Start Your 2012 Dental Marketing Plan

January is the perfect time to develop your dental marketing plan for 2012. Your marketing plan should be reflective of the current trends in the market place.

In 2012, the #1 method for Internet access will be on smart phones & tablets. Having a mobile ready dental website as well as a website for desk tops will be a strategic imperative.

 

Sharon Kantor Bogetz & Midwest Dental Solutions designs mobile ready websites and websites for desktops.  Call 847-370-9131 or email sharon.bogetz@midwestdentalsolutions.com

 

 

 

 

Google+ now has 90 Million Users

Google + reached 40 Million users in November 2011 and today, Google + already has more than 90 Million active users according to Larry Page, the CEO of Google.  Most of those Google + users, or about 60% return every day.    This new social media outlet is not a flash in the pan.  Consider signing up for your account, it’s free.  Remember, you do not need a gmail type of email to “sign up” for a Google account.  You can use the email address you always use.

Add Google + to your dental marketing program for 2012.  Your patients may be among the 90 million who already have accounts.

West Suburban Chapter Meeting of CDS – Scheduled Speaker

I am speaking tonight, Tuesday, Jan 10th with Wendy Pesavento on Dental Marketing and Dental Practice Transitions for the West Suburban Chapter of CDS. See us at Maggiano’s in Oak Brook, IL.

Reasons to use Google +

The best reason to use Google + for your dental practice is better search engine optimization (SEO).   If you have a Google + business page, all anyone has to do to find you is go to the Google Search field and enter a + before a brand or business name.  Voila, your business will come up. It’s a new process called “Direct Connect”  You can read the entire post and  watch videos on Google +  here.

We added a +1 button to my Midwest Dental Solutions website.  Click over and see how it works.

The world of social media continues to grow to allow more opportunities to reach out and connect with your client or dental patient base.  If your patients are hanging out in Google, still the most quiered search engine, your business or dental practice should be listed so your potential clients and new patients can find you.

Not sure how to use Google +? Contact Sharon Kantor Bogetz to help you with your dental marketing and your dental social media.

Google + is now available for dental marketing

As of Nov 8, 2011, Google + is now available for businesses. You can create a Google Plus Business Page for your dental practice or any business, brand, service or organization. Add a Circle for your patients to offer dental coupons, create another qualified link to your dental website, give patients a place to post positive reviews of your dental practice and increase your Google presence on search.

If you are not sure how to get started, contact Sharon Kantor Bogetz at Midwest Dental Solutions. We help dentists with their social media profile.

Google + is now open to the public

Google + is now available to the public as of September 20, 2011.  According to Experian Hitwise, Google + is now number 8 in the most visited social network sites behind Facebook, Youtube, Twitter, Linkedin, etc.  Last week,Google + was in 54th with 1.1 million visits before Google opened it to the public.  This week, it hit 54 million visits.  This is what viral is all about.

Why add another social network to your dental marketing campaign?

Google + …..

• Provides another qualified link to your website to enhance your Google natural listing,
• Enhances  your cutting edge image to patients by being an early entrant into this new social area,
• Is already viral.  Share your new Google +  posts with an entirely new set of visitors,
• Is available for FREE.

If you already have a Google account, you’ll see the Google + option once you sign in.  If you don’t have a Google account, sign up for one, its free and takes just a few minutes.   No need to create a separate G-mail account, you can use your current “favorite” email and password to sign up for your Google account.

Stay the course by  promoting your practice and your website with your Internet dental marketing plan.   Don’t have a plan yet?  Contact Sharon Kantor Bogetz at Midwest Dental Solutions.  She helps dental professionals and small business owners develop social media campaigns.

80% of Active Internet Users visit Social Media or Blogs

Nielson came out with its 3rd Quarter report on the behaviors of Internet users.  Nielson queried 1,865 adult (18+) social media users from their Nielsen Online Panel, between March 31 to April 14, 2011.  Read the entire report…..

Their results confirm that

• nearly 80% of active Internet users visit social media or blogs.
• this group spends 23% of their Internet time in social networks or blogs.
• females make up the majority of the social network visitors to social media.

Social media is not going away…..  Facebook has finally made it easier for businesses to create a business account without a required link to their personal pages.   Facebook welcome pages can be developed in basic HTML language and jpegs.  So, now is the time to make your move into the social media world with your dental marketing plan.

Contact Sharon Kantor Bogetz at Midwest Dental Solutions to learn how you can develop a dental Facebook page.  She helps dentists and their staff create active posts on blogs and on Facebook.  Using a combination of information from your practice, coupons and dental marketing concepts, you can promote  more positive dental patient interactions.  Getting into social media can give your dental practice the competitive edge you’ve been looking for.

How to use Facebook For Business Link

Facebook has created a new link to help business owners learn how Facebook can be used to promote their businesses.   Go to Facebook For Business to watch video and read easy to understand pages on how to use Facebook for your business. 

This has obvious direct application for dental marketing and offers endless possibilities.  Using Facebook as a dental social media outlet is a cost- effective way to expand your dental marketing and reach patients already using Facebook on a regular basis. 

I recommend using a dental Facebook page to drive traffic to your website, offer coupons, post information about your dental practice staff, announce new procedures you are offering, showcase before and after photos of your work or to share fun facts about dentistry to engage your patient base. 

Trying to do this on your own will take hours.   Sharon Kantor Bogetz, MBA, MEd helps dentists create dental Facebook pages and dental social media profiles.   Once your dental Facebook page and dental social media profiles are set up, you and your staff can take over, or let Sharon create posts for you at Midwest Dental Solutions.  She has more than 25 years of dental experience and more than 12 years experience as a dental marketing consultant.

Google + for Dental Marketing

Google + (also known as Google Plus) is the next marketing frontier and will be a wonderful addition to your dental marketing campaign.  Google + is Google’s answer to Facebook.  Google +, while still in the testing stages, has quickly gained momentum with more than 25 Million users.  Click here for a Google Interactive Tour of Google +

Google Plus does not offer a business page just yet, but they are working on it.  In a Google Plus consumer account, you will be able to create several “circles of friends”  because Google recognizes that users want to share information with friends, family members and business contacts differently.   For example, your business associates do not need to know that your son hit a triple in his game last night and your family doesn’t need to learn about the latest development in the tensile strength of composite!  Facebook has not provided an easy way to segregate which posts go to which friends.

I will be watching this closely.  Stop back to learn more about Google + as it becomes available to dental practices for their Internet Dental Marketing plans.

Sharon Kantor Bogetz, owner of Midwest Dental Solutions helps dentists build and maintain their Internet Marketing Campaign and  social media profile.  Contact Sharon at 847-370-9131 to learn more.

New Dental Technology – CDT Code Check is now available for ipad, iphone and android phones and tablets

On July 6, 2011, The American Dental Association (ADA) announced the launch of a new CDT code reference for dentists, dental hygienists and dental assistants.   The ADA has developed a new version of the 2011 CDT Code Book for your hand held smart devices.  This new dental app is available for the iphone, ipad, droid phones and android tablets.  

 

The ADA is selling this new CDT reference guide at the  iTunes Store and the Android Market for just $19.99.   Read the entire ADA press release on CDT for iphones….

 

Compare pricing to the ADA hard copy of the CDT code book for $49.95.

 

Market your dental practice by using the most cutting edge dental technology.   This new dental app will allow you to get one step closer to becoming completely paperless by implementing this new aspect of green dentistry.

 

Tell your patients about your green dentistry initiatives in your dental blog, your dental facebook page and your linkedin account.  Sharon Kantor Bogetz at Midwest Dental Solutions recommends using social media to promote your dental practice.